Swachh Bharat Week (25th Sep-2nd Oct) Curtain Raiser Event / Media Plan

25^th Sep

Calicut/ Delhi

Pan-India

Formal launch of the SB Week

·       MoUD, MoDWS, MoR to jointly attend launch event in Calicut

·       State level launch/district level launch of SB Week with a range of IEC activity

·       ODF Triggering by over 19,000 swachhagrahis in hotspots with focus around railway tracks.

·       City/village ODF declaration & awards

26^thSep

Delhi

Pan-India

·       National AV campaign launched featuring Amitabh Bachchan and Sachin Tendulkar- Minister DWS to launch at National Media Centre, New Delhi, 12.30pm

·       Ward-level Social auditing of sanitation and SWM infrastructure

·       City/village ODF declaration  & awards

27^thSep

·       City/Village ODF declaration & awards

·       Special cleanliness drive in market places,  bus  stops

28^thSep

Pan-India

·       NCC for Swachhta- NCC to do events /campaigns/ activities across the country

·       City/village ODF declaration and awards

·       Special cleanliness drive in hospitals, parks & government offices

29^thSep

Pan India

Delhi

·       School Swachhta Day – MDWS and MoUD to work with MHRD to conduct school specific cleanliness activities

·       Sanitation Technology public Exhibition in Delhi to be inaugurated UDM and MDWS

·       DD News panel discussion with Secy MDWS and Secy MoUD on SBM, SBW and Indo-San

30^th Sep

 Delhi

·       INDOSAN, India Sanitation Conference 2016 at Vigyan Bhawan at 9am – inauguration by Hon’ble Prime Minister

Ist Oct

Pune

Delhi

·       Mass event in Pune involving Sarpanchs and SBM workers

·       Launch of 3-month long youth led community mobilization program in urban slums by NYKS in  NCR

·       All India Radio special programme on clean-up of 100 iconic places at 9.30pm

·       Secretary MoUD interview on All India Radio about SBM

2^ndOct

Porbandar / Iconic places / Uttarakhand /

Delhi / Pan-India

·      Flagship event –Porbandar along with Narmada and Mehsana go for ODF declaration – Minister of DWS and CM Gujarat to attend

·      Flagship event - ODF Declaration of all ULBs in Gujarat and Andhra Pradesh

·      Chain of 19 districts in 6 States to make ODF declaration simultaneously

·      About 1.00,000 villages in the country to be ODF by 2^nd Oct. 2016

·      Cleaning drives at 10 Swachh iconic places by celebrities

·      Secretary MDWS interview airs on All India Radio

·      All Namami Gange villages in Uttarakhand to be declared ODF

·      City-level workshops on lines of INDOSAN

·      Awards at city-level for best schools, hospitals, residential societies, NGOs, Individuals

·      Launch of Community and Public Toilets, Compost plants , Solid Waste Collection and Transportation  equipment

·      Cleanliness drives and special sessions on sanitation in Gram Sabhas.

·      Chai per Charcha on Sanitation in Gram Panchayats/ULBs

·      Community and celebrity-led cleaning and other programmes in collaboration with NDTV

All Week

Pan-India

·      Activities of mass mobilization in States/ champions recognition/village & city ODF declarations/ Social Media intensification/special issue of Kurukshetra journal on Sanitation and more