Promotion of Khadi in Schools and other Institutions

Khadi and Village Industries Commission (KVIC) is taking various steps to promote Khadi products viz.,

1.       KVIC has taken up designing and marketing of products targeting the youth of the country including introduction of Khadi denim and Khadi T-shirts.

2.                   KVIC has put in place the franchisee system for setting up of new outlets in different parts of the country.

3.                   185 Khadi Institutions (KIs) outlets have been modernized and computerized resulting in increase in sales in the range of 20% to 30%.

4.                   KVIC as well as Khadi Institutions are working with the reputed retailers to offer suitable online platform for retailing Khadi and Khadi products through digital marketing.

5.                   KVIC is working with reputed fashion designers to make Khadi products more appealing to the youth by introducing unique design and style.

6.                   KVIC has launched Khadi Gift Coupon & Khadi Gift hampers.

7.                   KVIC has opened up new showrooms at Airports and having specialized “Khadi Plaza” at potential places and tourist spots are also under active consideration.

Courtesy – Press Information Bureau, Government of India